About Us

KIERSTEN HATHCOCK
CEO/Founder

Kiersten Hathcock is an ex-marketing executive turned self-taught furniture designer/builder. After graduating from Ohio University with a Bachelor of Arts degree in Communications, she spent the first ten years in training/instructional design and marketing roles for technology, healthcare, and entertainment corporations. Hathcock left a marketing career with A&E and The History Channel in 2003 to spend more time with her kids. While home, she spent time doing freelance marketing as well as nanny work to help make ends meet. After doing research and discovering only two companies sold modern style toy boxes, she set out fill a marketplace void. Kiersten created the brand elements and marketing strategy while teaching herself to build furniture. For three and a half years, she built everything in her four hundred square foot garage until December of 2010 when she partnered with eco-friendly, made-in-the-US manufacturers.

Over the years, Mod Mom Furniture has not only been featured in magazines, TV shows, and modern design books but is being purchased by families, celebrities, and interior designers from around the globe. In 2011, Kiersten survived the Sharks on national television on the popular ABC TV show, "Shark Tank."

Hathcock is busy growing the business internationally, designing new lines, and speaking throughout the US on building businesses in this economy, utilizing social media to build a brand, and changing career paths.

  Hathcock also volunteers her time helping highly intuitive/sensitive kids and grieving parents as the founder of a not-for-profit called The Little Light Project.

In 2013, Kiersten and Scott launched www.hathcockandparsons.com, a retail site for Amish-made dining furniture.


Barry Parsons

BARRY PARSONS
Vice President of Operations

Barry Parsons manages US-based manufacturing in Ohio and Indiana and utilizes his consultative sales experience meeting with retailers in the US and attending trade functions throughout the year.  Not only does Barry know the ins and outs of manufacturing, but he is also a skilled finish carpenter.  Mod Mom is very fortunate to have Barry on board as he is not only an experienced, caring professional, but also Kiersten's father.  Kiersten credits Barry with instiling a can do/no fear attitude when it comes to tables saws and power tools.  She was encouraged from a young age that she could do whatever she wanted when she grew up and having had the chance as a child to watch Barry build furniture, Kiersten did not shy away from the table saw when she first taught herself to build furinture in 2007.

Barry spent most of his career in leadership roles in education as a teacher, vice principal, athletic director, and coach. 


Scott Hathcock

SCOTT HATHCOCK
Vice President of Partnerships

Scott Hathcock is a sales & marketing, business development executive with over 15 years of experience in growing media brands and subscribers across mufti-platform technologies in Fortune 100 firms as well as start-up networks. Having always been supportive of his wife’s company since day one, his role in developing new business for Mod Mom really started in early 2013 with the sales and management of new business partnerships. Outside of business development, Hathcock leads Mod Mom Furniture’s in-house and partner design initiatives.

Lucky for Kiersten, Scott is also a skilled designer/artist who has recently designed new lines for Mod Mom.

In 2013, Kiersten and Scott launched www.hathcockandparsons.com, a retail site for Amish-made dining furniture.


Katie Hatch

KATIE HATCH
Sourcing & Licensing Consultant


As the founder of Katie Hatch Design, a Division of Zumus Inc., Katie’s extensive educational and professional experience facilitates her ability to continually develop new and innovative approaches in designing traditional, transitional, and contemporary furniture and home furnishings. Katie was instrumental in helping Kiersten find US manufacturing in 2011 and continues to be a cherished member of our team. 

Hatch’s designs have been sold in numerous retailers including independent stores, mass merchants, specialty stores, big box stores, and club stores. In addition, Hatch provides consulting services to the home furnishing industry including trending predictions, market analysis and international outsourcing, delivering an aesthetic blend of economic efficiency.

Visit Katie at: 

www.katie-hatch.com.

 

Samantha Cobos
 

SAMANTHA COBOS
Director of Textile Design

As the founder of PURE Inspired Design, Samantha Cobos discovered her true passion for textile and furniture design after spending over 10 years as an interior designer. She has evolved into an exceptional artist who designs modern, eco-friendly upholstery and patterned organic fabric.  Samantha not only designs for the way we live today, but also for the way we want to live in the future.   Her understanding of the importance of providing U.S.-made, Eco-friendly products that are modern, fresh, and affordable makes her a trusted resource for customers who wish for a “greener” lifestyle.

As the Director of Textile Design, Samantha takes her signature style and seamlessly incorporates pattern into Mod Mom Furniture’s existing and new collections.  Cobos is a LEED AP (Leadership in Energy and Environmental Design Accredited Professional). 

Visit Samantha at: www.pureinspiredhome.com.

 

Julie Martin
 

JULIE MARTIN SUNICH
Public Relations/Communication Strategy

Julie Sunich has over 30 years marketing communications management experience with several Fortune 500 firms including: Apple Computer, Citicorp, Harcourt Brace Jovanovich and the New York Times Magazine Group, as well as extensive account management background in the advertising and public relations industry. She was also a food editor and feature writer for Tampa Bay Illustrated.

Currently, Sunich is the principal owner of Full Circle Communications, working as a communications consultant and writer, and as a past professional resource for the Florida Virtual School’s journalism department. Sunich has received recognition for her fiction writing from Western Michigan University and has been awarded several ADDY awards from by the American Advertising Federation.


 

Kiersten Hathcock

 JANINE DOWERS
 Sales Coordinator

 Janine has twenty years experience as a top notch project manager in the fields of human resources and product distribution.  She manages order    processing and shipping for Mod Mom Furniture.  We are so thrilled to have Janine on board!