After graduating from Ohio University with a Bachelor of Arts degree in Communications in 1995, I spent the first ten years of my career in training and education, and in marketing roles for technology, healthcare, and entertainment corporations.
I left a marketing career with A&E and The History Channel in 2003 to spend more time with my kids. While home, I spent time doing freelance marketing as well as nanny work to help make ends meet. I was missing my creative outlet—a big part of who I had always been. I realized I needed to figure out how to bring in money, but also incorporate hands-on creativity. It became clear to me in 2006, that there was a need in the marketplace for modern kids furniture. After doing research and discovering only two companies sold modern style toy boxes, I set out to fill a marketplace void, incorporate imagination and creativity, and help pay bills at the same time.
I founded Mod Mom Furniture in 2006 while teaching myself to build furniture and handling all aspects of ownership from logo design to accounting to construction. At first, everyone around me thought I was nuts, but the quiet voice inside made me have faith in myself and this idea. For three and a half years, I built everything—approximately 400 toy boxes—in my four hundred square foot garage until 2011 when I partnered with a manufacturer in Ohio.
As Mod Mom expanded globally, I realized that by trusting my intuition, I was following a guided life path. I continued to strengthen my belief in my intuition, as my sensitivity to all we can’t see expanded.
Mod Mom Furniture continued to be featured in magazines, TV shows like Shark Tank and The Nate Berkus Show, and modern design books and is being purchased by families, celebrities, and interior designers from around the globe.
In January of 2018, we signed a North American licensing deal with a US-based company, Little Colorado. The thirty-year-old toddler furniture company is producing and distributing new and existing Mod Mom designs throughout North American—both online through retailers like Amazon.com and in brick and mortar stores.
In addition, we are exploring collaboration opportunities with Frank Lloyd Wright Foundation with the goal of creating a co-branded kids line of furniture that combines the best of Mod Mom and Frank Lloyd Wright. Look for more news about this in 2020.
When I'm not growing Mod Mom or hanging with my family and friends, you can find me finishing up my first memoir called TNF, keynote speaking about building a business and healing from abuse, writing about my life journey on my personal website kierstenhathcock.com, and consulting with entrepreneurs all over the country as an Entrepreneur in Residence with Moonshot at NACET in Flagstaff.
Since starting Mod Mom twelve years ago, I have grown so much as a person and an entrepreneur. The ride has been anything but smooth, but at every turn, lessons were learned that helped me get where I am today.
The biggest takeaway I’ve learned through it all is to always trust your own intuition, even if you are putting faith in something that seems completely illogical. Be smart, do your homework, and listen to others, but don’t follow the crowd if it feels like by doing so, you’re going against your own inner guidance.
You’ve got everything you need inside of you. Turns out, going from corporate to carpentry—traveling my own sawdust-covered yellow-brick road—is one of many gifts in my life. I just had to believe.
Founder, Mod Mom Furniture