Mod Mom in the News
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(Please click photos or links to access articles and features.)

Click here to read the article: https://shoutoutarizona.com/meet-kiersten-parsons-hathcock-founder-ceo-mod-mom-furniture/ 
Kiersten is honored to be included in a book featuring female innovators and risk takers. MissFits can be downloaded by going to MISSFITS online. 
Go to https://www.flagstaffbusinessnews.com/mod-mom-furniture-designer-teams-up-with-frank-lloyd-wright-foundation/ for the full story. 
Go to https://www.housebeautiful.com/room-decorating/a32033473/frank-lloyd-wright-kids-furniture/ for the story. 
4/3/2020 - Furniture Today
​https://www.furnituretoday.com/kids-furniture/frank-lloyd-wright-foundation-releases-brand-of-childrens-furniture/

Press Release - 4/2/20 

 
Frank Lloyd Wright Foundation, Mod Mom Furniture and Little Colorado team up to launch the Frank Lloyd Wright PlayHouse brand of children’s furniture
 
Phoenix AZ, Flagstaff, AZ and Denver, CO, April 2, 2020 – The American-made, modern kids’ furniture brand, Mod Mom Furniture, and leading toddler furniture maker, Little Colorado, are honored and excited to collaborate with the Frank Lloyd Wright Foundation to create a line of modern children’s furniture. Some pieces will be inspired by Wright’s furniture designs, while others will be replicas of Wright furniture scaled down for children. 
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Because Frank Lloyd Wright is widely considered America’s greatest architect, finding domestic designs and manufacturing opportunities were critical components of the selection of Mod Mom Furniture and Little Colorado. Also of importance was Little Colorado’s willingness to abide by the guidelines of the Sustainable Furnishings Council (SFC), of which the Foundation is a member, extending Wright’s legacy of building in harmony with the land. The SFC is a coalition of manufacturers, retailers and designers dedicated to raising awareness and expanding the adoption of environmentally sustainable practices across the home furnishings industry. Their mission is to help companies reduce their environmental footprints as they grow, and to help consumers find healthy furnishings. The industrial design, product development and manufacturing of Frank Lloyd Wright’s PlayHouse program will all occur in the United States: Mod Mom is based in Flagstaff, Arizona, the Foundation is based in Scottsdale, Arizona and all components of the manufacturing will happen at Little Colorado’s 27,000 square foot plant in Denver, Colorado.

The Foundation approached Mod Mom Furniture after hearing Mod Mom Furniture founder and designer, Kiersten Hathcock, speak at an interior design conference. The licensing agreement came together quickly because all three parties saw great potential in the idea, and the first product was prototyped within weeks. The origin of the brand name, PlayHouse, was a drawing of the word “playhouse” found in a drawing Wright created for a client project.

“The Frank Lloyd Wright Foundation inspires the world through an understanding and experience of Frank Lloyd Wright’s ideas, architecture, and design. Developing a new line of children’s furniture that incorporates Wright’s design principles is a fantastic way to show new generations a beautiful and inspired way of living,” said Stuart Graff, president & CEO of the Frank Lloyd Wright Foundation.

The first product to hit the market will be a play table and chair set. A prototype was on display during Modernism Week in Palm Springs; both consumers and design industry professionals were highly interested in the collection, with several requesting to purchase the prototype on the spot. Feedback throughout and after the event was so positive that the launch of the brand was moved up to April from August. Currently, three products are planned for 2020 launch, and eight products are in development for 2021 launch.  

The design of Frank Lloyd Wright’s PlayHouse table and chairs take cues from the plywood furniture Wright designed for his Usonian homes. The first Usonian was built after the Great Depression at the request of a prospective client to create a home for his family for $5,000. Wright responded that he had been waiting his entire career for someone to ask him this, and went on to create sixty Usonian homes. The first Usonian home is included in the portfolio of eight Wright buildings that were inscribed on the UNESCO World Heritage Site list in 2019. Wright is the first modern American architect to receive the prestigious designation. “The 20th-Century Architecture of Frank Lloyd Wright,” as the committee designates the group, is one of only 24 American sites among the 1,000 on the World Heritage List.

The play table is designed to accommodate two children, ages 2-6; it can be ordered as a set of two chairs and a play table for $525, or as individual pieces: $290 for two chairs, and $290 for the play table. In addition to being inspired by Wright’s furniture designs – the first chairs in the program are small versions of original Frank Lloyd Wright Usonian chairs -- five different Frank Lloyd Wright graphics designs can be printed directly on the tabletop, or the tabletop can be left in its natural finish. Children enjoy the colorful tabletops and finding ways to incorporate the designs into their play. Parents and grandparents appreciate how the modern aesthetic of the pieces make them intuitive additions to current home furnishings.  

The next piece scheduled for 2020 release is a child-sized scaled replica of Wright’s Origami Chair (also known as the Taliesin West chair), which is among his best-known furniture pieces. The original chair was designed by Wright and the Taliesin Fellows in 1949 for the Garden Room (Wright’s living room) at Taliesin West, and was the result of an exercise in the most efficient use of one piece of plywood to design one piece of furniture. Adult-sized replicas of the chair are available through Cassina for $3,500 - $5,000; the PlayHouse version of the chair will retail under $1,000. Brilliant in its simplicity, the PlayHouse Origami Chair creates the perfect place for kids to curl up with a good book. Prototypes are currently in development, and production is planned for May 2020.

Also in development are wooden play house kits; the designs are inspired by several of Wright’s buildings and are scheduled for Fall 2020 launch.

The products are available for preorder now at modmomfurniture.com and littlecolorado.com.

A portion of the proceeds from these products will support the Frank Lloyd Wright Foundation’s mission to preserve Taliesin and Taliesin West for future generations, and inspire society through an understanding and experience of Frank Lloyd Wright’s ideas, architecture, and design.

Hare elaborated, “We plan to expand retail distribution to upscale independent brick and mortar stores throughout North America, and we anticipate that museum stores, as well as architecture and interior design professionals, will be interested as well. Not only do we see great sales potential for these unique products, but we’re excited to be associated with the Frank Lloyd Wright name as well. All of us at Little Colorado are delighted, and we would like to thank the Frank Lloyd Wright Foundation for their confidence in us and applaud their support of small businesses and American manufacturing.”

About Mod Mom Furniture
Mod Mom Furniture was born in a Los Angeles garage in 2007, the product of self-taught designer and carpenter, Kiersten Hathcock. Her unique, eco-friendly, child-proven toy boxes have been sold throughout the United States, Canada and abroad. Hathcock’s storage pieces have been featured in the New York Times, Dwell Magazine, Elle Décor, Los Angeles Times and Better Homes and Gardens as well as in episodes of ABC’s Shark Tank and the Nate Berkus Show. For more information, visit ModMomFurniture.com.
After appearing on ABC’s hit TV show Shark Tank, Mod Mom founder and CEO Kiersten Hathcock continues to grow her garage-built furniture line in the US and abroad. Partnering with Little Colorado—a family-owned, highly-respected children’s furniture company established in 1986—provides the opportunity to expand production and distribution of existing and new, heirloom-quality “Mod Mom” designs throughout the United States and Canada. 

“As a mom of two and self-taught carpenter, I put my heart and soul into designing and producing safe, well-made kids’ furniture right here in America,” Hathcock said. “I was thrilled to learn Little Colorado feels the same way I do and has successfully made it their mission to do just that for three decades.”

About Little Colorado
Grounded in a commitment to American manufacturing, Little Colorado was founded in Golden, Colorado in 1986. Since 2016 and under Bill Hare and Noelle Baker’s leadership, the company aims to lead the US-made, wooden toddler furniture market, with a focus on innovative, heirloom-quality designs. Forty-one unique products—from toy boxes, play tables and other creative play pieces, to toddler beds and bedroom furniture—are built by hand in their 27,000-square-foot plant in the Sunnyside neighborhood of Denver. For more information, visit littlecolorado.com.

About the Frank Lloyd Wright Foundation
The Frank Lloyd Wright Foundation, established by Wright in 1940, is dedicated to preserving Taliesin and Taliesin West for future generations, and inspiring society through an understanding and experience of Frank Lloyd Wright’s ideas, architecture and design. Wright’s legacy, reflected in contemporary work around sustainable and affordable architecture and excellence in design, is of even greater importance today than in his own time. The Foundation is forward-looking, but rooted in the history of the Taliesin communities. Please visit FrankLloydWright.org for more information on tour schedules, cultural and educational experiences and events.

​Atomic Ranch Magazine - April 2020

Heading to Modernism Week, February 13, 2020?

Don't miss the 20th Anniversary Modernism Show and Sale!  The new Frank Lloyd Wright-inspired play table set will be showing in the Atomic Ranch booth! 

Hey High Point Market Designers!

Kiersten and Chip Wade from HGTV and Curb Appeal will be judging entries for the new Design Innovation Fair being held during April Market 2020 in High Point North Carolina! Enter your idea for the next coolest thing in the design world and be entered to win cash prizes.

Click below for more info! 

Don't miss the coolest new docuseries on entrepreneurship! It's raw and real. 

Kiersten was featured on TRUEFUTURE talking about how she started an internationally known furniture company in her garage.

Check out the episode to the right and catch Kiersten talking all things furniture and entrepreneurship towards the end of the segment.

Also, learn more about the Flagstaff premiere here. 


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​Recent News...
VOYAGE PHOENIX: Meet Kiersten Hathcock of Mod Mom Furniture - January 2020
http://voyagephoenix.com/interview/meet-kiersten-hathcock-mod-mom-furniture-flagstaff/ 
Henderson Start Tank Winner: Las Vegas Review-JournalUNLV grad’s digital ad pitch seals Henderson Start Tank victoryAfter finalists presented and while judges were deliberating, Kiersten Hathcock, entrepreneur in residence at Moonshot at NACET, talked about her experience ...Aug 25, 2019

Las Vegas Review-JournalHenderson, Moonshot hosting business pitch competition for locals22 at the M Resort, where Kiersten Hathcock — the CEO of Mod Mom Furniture and a winner of ABC's Shark Tank — will be the keynote presenter.Jul 11, 2019

Flagstaff Business News Free Moonshot Panel Features 'Shark Tank' Winners - Flagstaff Business & Online News | Northern Arizona Local NewspaperKiersten Hathcock is the entrepreneur behind Mod Mom Furniture is also a TEDx speaker and the Entrepreneur-in-Residence at Moonshot. Dena Patton, an ...Mar 13, 2019

Moon Shot AZ Pioneer Pitch gives Verde Valley entrepreneurs chance to sink or swim in 'Shark Tank'-type setup  - Feb 13, 2019
http://www.redrocknews.com/news/88888896-city-news/94831-moon-shot-az-pioneer-pitch-gives-verde-valley-entrepreneurs-chance-to-sink-or-swim-in-shark-tank-type-setup 

Lewis County Opens Applications for Smart Tank Competition This Spring
Centralia Chronicle-Jan 8, 2019
“The first application process, all they really need to do is come to the table with an idea,” said Kiersten Hathcock, founder and CEO of Mod ...
http://www.chronline.com/news/lewis-edc-opens-applications-for-smart-tank-competition-this-spring/article_cf91d766-1371-11e9-988f-3316182905f7.html

Articles written by Kiersten for Furniture Today/Kids Today Magazine

The Law of Giving and Receiving
Failure ROCKS!
Boys' (And A Few Girls) Club
The Underdogs
Child's Play
Gut Feelings

Design Books

International design book published by Thames and Hudson, London.  By Phyllis Richardson. 

Print Media

Videos

How to Make A Modern Toy Bin on Casters.  Produced by Kin Community.
Pre-Shark Tank Interview with Jason Cochran. October 2010. 
Shark Tank Video Submission after getting through the first selection round.  This video helped me get to the finals and be able to film Shark Tank.
The 10 minute video above talks about what t's like to grow a small business and offers tips for entrepreneurs.   Produced by Kin Community.
How to Make a Simple, Modern Step Stool.  Produced by Kin Community.

Online Media


Q & A WITH KIERSTEN HATHCOCK: SHARK TANK WINNER, MARKETER TURNED CARPENTER, ENTREPRENEUR, AND FOUNDER OF MOD MOM FURNITURE
​March 14, 2018
https://littlecolorado.com/blogs/news/interview-with-kiersten-hathcock-shark-tank-winner-marketer-turned-carpenter-entrepreneur-founder-of-mod-mom-furniture 

LOUISAOHMYDESIGN - ITALY
January 20, 2018
"Meet Kiersten Parsons Hathcock"
louisamydesign.wordpress.com/2018/01/20/my-story-meet-kiersten-parsons-hathcock/

FURNITURE TODAY/KIDS TODAY
January 8, 2018
"Mod Mom Furniture Announces Licensing Partnership with Little Colorado"
www.kidstodayonline.com/article/549433-mod-mom-furniture-announces-licensing-partnership-little-colorado/

​DENVER BUSINESS JOURNAL
January 5, 2018
"Colorado furniture company inks deal to sell 'Shark Tank'-featured toy boxes"
www.bizjournals.com/denver/news/2018/01/05/colorado-furniture-company-inks-deal-to-sell-shark.html
​Mod Mom Furniture Update - See What Happened After ...
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Shark Tank Success Stories: Mod Mom Furniture Update
​The more I keep learning about Kiersten Hathcock and the Mod Mom FurnitureBusiness the more I'm not even sure where to begin about this incredible small ...
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ModMom Furniture Update - Kiersten Hathcock - Season 2 ...
​Feb 4, 2014 - Mod Mom Furniture is one of the best entrepreneurs from season 2 of Shark Tank , and these days she is making some waves - JUMP IN!

Mod Mom Furniture - Shark Tank Blog
​Stay at home mom turned furniture maker Kiersten Hathcock comes to Shark Tank episode 203 with her Mod Mom Furniture business.

Meet the Maker: Kiersten Hathcock of Mod Mom Furniture
​Mar 3, 2014 - As a woman, it's hard not to be inspired by Kiersten Hathcock of Mod Mom Furniture. Here's a woman that in 2007 took an idea of starting a ...

New midcentury toy box from Mod Mom Furniture | L.A. at ... 
​LA TIMES: I had so much fun visiting furniture designer Kiersten ...

Kiersten Hathcock of Mod Mom Furniture on Shark Tank ...
​Mar 30, 2011 - Clear your calendar or set your dvr! The lovely Kiersten Hathcock, the mom and self-taught designer/builder behind Mod Mom Furniture, ...

Founder/CEO, Mod Mom Furniture | Kids Today
Kiersten Hathcock is founder and CEO of Mod Mom Furniture. Kiersten has a background in marketing, having previously served in the marketing department at ...

Mod mom furniture: When a shark doesn't pay up, an angel ...
CNBC PRIME: Jul 26, 2015 - Mod mom furniture: When a shark doesn't pay up, an angel investor flies in ... 

At Hutchinson and Bloodgood, we are proud of our clients ...
​CLIENT SPOTLIGHT Kiersten Hathcock Mod Mom Furniture www. modmomfurniture.com. Kiersten Hathcock is an ex-marketing executive turned self-taught ...

Mod Mom Furniture Toyboxes in Exclusive Colors - Esther
Jan 12, 2012 - Mod Mom Furniture Toyboxes in Exclusive Colors. A Maude Toy Box in Brown? Yes, please! 

NAWBO Hosts Mod Mom Founder Kiersten Hathcock
Oct 20, 2015 - Sedona AZ (October 20, 2015) – Kiersten Hathcock of Mod Mom Furniture and Shark Tank television appearance fame, will be the featured ...

Another California business born in a garage... but this one ...
​Mar 13, 2014 - Editor's note Mod Mom Furniture was started by Kiersten Hathcock, a mother of two young children who was looking for a way to make more ...

Love Shak, Baby » Mod Mom Furniture
​May 18, 2007 - Can you imagine what it would be like to actually make furniture for your kids? I mean, once you knew what kinds of toys they were in too and ...

toy box - Cool Mom Picks
​Jun 1, 2015 - We love the custom handmade toy boxes from Mod Mom Furniture + now you can order a gorgeous new style, personalized for your child to ...

Mod Mom project to benefit children with special needsFurniture Today-May 26, 2015
Hathcock, CEO for Mod Mom Furniture, is designing and producing limited edition kids' furniture to benefit Sunshine on a Ranney Day, ...

Mod Mom Furniture names Petril presidentFurniture Today-May 30, 2014
Flagstaff, Ariz. — Mod Mom Furniture has appointed industry veteran Robert Petril to the newly created position of president, effective June 1.

Shark Tank's Kiersten Hathcock talks on Intuition in Business
Verde Independent-Oct 20, 2015

Mod Mom Furniture founder teams with Young America
​Furniture Today-Feb 19, 2014
HIGH POINT — Young America has entered a partnership with entrepreneur and blogger Kiersten Hathcock of Mod Mom Furniture. Hathcock ...

Mod Mom Furniture Partners with Wood Companies
woodworkingnetwork.com-Jul 16, 2013
Mod Mom Furniture Partners with Wood Companies. By Sean Lechowicz 

Mod Mom Furniture founder to speak at ASFD market dinner
Furniture Today-Mar 17, 2011
HIGH POINT — Fresh off a national TV appearance, Mod Mom Furniture founder Kiersten Hathcock will share her story of creating a ...

Kiersten Hathcock named president of Mod Life Collection
Furniture Today-May 5, 2015
Hathcock's Mod Mom Furniture brand was featured on the television show “Shark Tank” as a mom-owned manufacturer of modern kid's ...

How Does 'Shark Tank' Treat Female Entrepreneurs? From ...
Bustle-Mar 6, 2015
For example, Robert asked Kiersten Hathcock if she wore the same outfit while building her Mod Mom Furniture by hand in Season 2. When ...

Editor's Choice: June 2015
Home Accents Today-Jun 23, 2015
... including Kiersten Hathcock, founder of Mod Mom Furniture. The North Carolina-made collection of upholstered home furnishings reflects a ...

Farewell to Stanley's Young America furniture line
Furniture Today-Apr 6, 2014
Young America's relationship with Mod Mom Furniture owner Kiersten Hathcock also will end. Hathcock came on board earlier this year as a ...

The Deal: Reduced prices on Mod Mom toy boxes
​Los Angeles Times-Jan 28, 2011
These toy boxes from Mod Mom Furniture are so adorable, I'm almost wistful for the days when my kids were younger and I tripped over Legos.

The Underdogs
Kids Today (blog)-Sep 29, 2014
This post started out as a review of the recent ABC Kids Expo I attended a few weeks ago, but it dawned on me that it could be so much more.

WithIt shares photos from 2013 WOW Awards dinner
Furniture Today-Feb 4, 2013
... Mentoring award; Kiersten Hathcock, CEO and designer for Mod Mom Furniture, Future Leader award; Kimberly Brown Knopf, founder and ...

The Bertie Box
DesignerBlog-Apr 5, 2008
Kiersten è una mamma che sotto il nome di di Mod Mom Furniturecostruisce mobili di design per bambini, nel suo garage. I suoi contenitori per ...

Mod Mom Furniture | Apartment Therapywww.apartmenttherapy.com/mod-mom-furniture-42...
Apartment TherapyFeb 7, 2008 - Our lil' sibling site ohdeedoh has mentioned Mod Mom Furniture before, but here's a few of their more adult-inspired pieces we wouldn't mind ...

Riley Paige Toy Box by Mod Mom Furniture | Apartment ...www.apartmenttherapy.com/riley-paige-toy-box-by-...
Apartment TherapyJan 13, 2010 - ... be passed on for generations. Find the Riley Paige and the rest of the Mod Mom Furniture collection right here. (photos: Mod Mom Furniture).

Kiersten Hathcock of Mod Mom Furniture on Shark Tank ...www.apartmenttherapy.com/kiersten-hathcock-aka-...Apartment TherapyMar 30, 2011 - Kiersten Hathcock of Mod Mom Furniture on Shark Tank! ... the mom and self- taught designer/builder behind Mod Mom Furniture, is appearing on ... As Apartment Therapy's Managing Editor, Carrie covers design and modern ...

Mod Mom Raffle for Haiti Relief | Apartment Therapywww.apartmenttherapy.com/mod-mom-furniture-raf...
Apartment TherapyJan 26, 2010 - You remember Kiersten of Mod Mom Furniture from our review and updates - handy with a jigsaw, often found with sawdust in her hair.

Mod Mom Furniture - Design Momwww.designmom.com/2008/05/mod-mom-furniture/
​May 15, 2008 - I exchanged emails with the super-cool Kiersten of Mod Mom Furniture a year or so ago and her fabulous wares have been on my ...

New Eco-Friendly Toy Boxes from Mod Mom ... - Inhabitotswww.inhabitots.com/new-eco-friendly-toy-boxes-from-mod-mom-furnit...
Dec 23, 2010 - We first introduced you to Mod Mom Furniture's sustainable toy boxes two years ago. Since then, the amazing line of eco-friendly storage boxes ...

New Eco-Friendly Toy Boxes from Mod Mom ... - Inhabitotswww.inhabitots.com/new-eco...mod-mom.../il_fullxfull-163260380/
​We first introduced you to Mod Mom Furniture's sustainable toy boxes two years ago. Since then, the amazing line of eco-friendly storage boxes has expanded ...
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Mod Mom Furniture Owyn Collection | Inhabitots
www.inhabitots.com/tag/mod-mom-furniture-owyn-collection
Go from Nursery to Big Kid Room with Mod Mom Furniture Owyn Platform Bed and Dresser · READ MORE > · 1. LOTS MORE GREAT GREEN DESIGN .

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