Mod Mom in the News
Recent News
"Become the Carpenter of Your Life"
Kiersten Parsons Hathcock
TEDx Sedona - November 2018
The talk is expected to publish online in March, 2019.
Becoming the carpenter of her own life meant doing things she never imagined and discovering buried truths along the way. Eleven years ago, a 34-year-old ex-TV network executive & mom of two unexpectedly went from corporate to carpentry. Without woodworking experience, funding, or furniture design know-how, she built an internationally known kids’ furniture brand called Mod Mom Furniture out of their 300 square foot garage in Burbank, California. For four years—while covered in sawdust and sweat—she built close to 400 toy boxes and play table sets before partnering with several American-made manufacturers and eventually signing a North American licensing deal with a Colorado-based furniture company.
In 2011, Kiersten braved ABC’s Shark Tank and convinced two Sharks to invest in her company. Mod Mom Furniture has not only been featured in magazines, TV shows, and modern design books, but is being purchased by families, celebrities, and interior designers from around the globe.
At many points throughout the journey, Kiersten found herself facing common entrepreneurial obstacles in addition to shocking realizations that came in like a wrecking ball, nearly demolishing all she knew, who she was as a person, and the family she loved. She learned she needed some serious courage, faith in the power of vulnerability, and a very sturdy tool belt.
At Tedx Sedona 2018, she will share her unique story as well as tools she used to help build the life she wanted as she became the carpenter of her own life over the past decade.
In 2011, Kiersten braved ABC’s Shark Tank and convinced two Sharks to invest in her company. Mod Mom Furniture has not only been featured in magazines, TV shows, and modern design books, but is being purchased by families, celebrities, and interior designers from around the globe.
At many points throughout the journey, Kiersten found herself facing common entrepreneurial obstacles in addition to shocking realizations that came in like a wrecking ball, nearly demolishing all she knew, who she was as a person, and the family she loved. She learned she needed some serious courage, faith in the power of vulnerability, and a very sturdy tool belt.
At Tedx Sedona 2018, she will share her unique story as well as tools she used to help build the life she wanted as she became the carpenter of her own life over the past decade.
More Recent News...
Moon Shot AZ Pioneer Pitch gives Verde Valley entrepreneurs chance to sink or swim in 'Shark Tank'-type setup - Feb 13, 2019
http://www.redrocknews.com/news/88888896-city-news/94831-moon-shot-az-pioneer-pitch-gives-verde-valley-entrepreneurs-chance-to-sink-or-swim-in-shark-tank-type-setup
Lewis County Opens Applications for Smart Tank Competition This Spring
Centralia Chronicle-Jan 8, 2019
“The first application process, all they really need to do is come to the table with an idea,” said Kiersten Hathcock, founder and CEO of Mod ...
http://www.chronline.com/news/lewis-edc-opens-applications-for-smart-tank-competition-this-spring/article_cf91d766-1371-11e9-988f-3316182905f7.html
http://www.redrocknews.com/news/88888896-city-news/94831-moon-shot-az-pioneer-pitch-gives-verde-valley-entrepreneurs-chance-to-sink-or-swim-in-shark-tank-type-setup
Lewis County Opens Applications for Smart Tank Competition This Spring
Centralia Chronicle-Jan 8, 2019
“The first application process, all they really need to do is come to the table with an idea,” said Kiersten Hathcock, founder and CEO of Mod ...
http://www.chronline.com/news/lewis-edc-opens-applications-for-smart-tank-competition-this-spring/article_cf91d766-1371-11e9-988f-3316182905f7.html
Design Books
International design book published by Thames and Hudson, London. By Phyllis Richardson.
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Print Media |
Videos
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The above video captures Mod Mom on ABC's hit show, SHARK TANK (Aired April 2011).
How to Make A Modern Toy Bin on Casters. Produced by Kin Community.
Pre-Shark Tank Interview with Jason Cochran. October 2010.
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The 10 minute video above talks about what t's like to grow a small business and offers tips for entrepreneurs. Produced by Kin Community.
How to Make a Simple, Modern Step Stool. Produced by Kin Community.
Shark Tank Video Submission after getting through the first selection round. This video helped me get to the finals and be able to film Shark Tank.
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Online Media
Q & A WITH KIERSTEN HATHCOCK: SHARK TANK WINNER, MARKETER TURNED CARPENTER, ENTREPRENEUR, AND FOUNDER OF MOD MOM FURNITURE
March 14, 2018
https://littlecolorado.com/blogs/news/interview-with-kiersten-hathcock-shark-tank-winner-marketer-turned-carpenter-entrepreneur-founder-of-mod-mom-furniture
LOUISAOHMYDESIGN - ITALY
January 20, 2018
"Meet Kiersten Parsons Hathcock"
louisamydesign.wordpress.com/2018/01/20/my-story-meet-kiersten-parsons-hathcock/
FURNITURE TODAY/KIDS TODAY
January 8, 2018
"Mod Mom Furniture Announces Licensing Partnership with Little Colorado"
www.kidstodayonline.com/article/549433-mod-mom-furniture-announces-licensing-partnership-little-colorado/
DENVER BUSINESS JOURNAL
January 5, 2018
"Colorado furniture company inks deal to sell 'Shark Tank'-featured toy boxes"
www.bizjournals.com/denver/news/2018/01/05/colorado-furniture-company-inks-deal-to-sell-shark.html
Mod Mom Furniture Update - See What Happened After ...
Shark Tank Success Stories: Mod Mom Furniture Update
The more I keep learning about Kiersten Hathcock and the Mod Mom FurnitureBusiness the more I'm not even sure where to begin about this incredible small ...
ModMom Furniture Update - Kiersten Hathcock - Season 2 ...
Feb 4, 2014 - Mod Mom Furniture is one of the best entrepreneurs from season 2 of Shark Tank , and these days she is making some waves - JUMP IN!
Mod Mom Furniture - Shark Tank Blog
Stay at home mom turned furniture maker Kiersten Hathcock comes to Shark Tank episode 203 with her Mod Mom Furniture business.
Meet the Maker: Kiersten Hathcock of Mod Mom Furniture
Mar 3, 2014 - As a woman, it's hard not to be inspired by Kiersten Hathcock of Mod Mom Furniture. Here's a woman that in 2007 took an idea of starting a ...
New midcentury toy box from Mod Mom Furniture | L.A. at ...
LA TIMES: I had so much fun visiting furniture designer Kiersten ...
Kiersten Hathcock of Mod Mom Furniture on Shark Tank ...
Mar 30, 2011 - Clear your calendar or set your dvr! The lovely Kiersten Hathcock, the mom and self-taught designer/builder behind Mod Mom Furniture, ...
Founder/CEO, Mod Mom Furniture | Kids Today
Kiersten Hathcock is founder and CEO of Mod Mom Furniture. Kiersten has a background in marketing, having previously served in the marketing department at ...
Mod mom furniture: When a shark doesn't pay up, an angel ...
CNBC PRIME: Jul 26, 2015 - Mod mom furniture: When a shark doesn't pay up, an angel investor flies in ...
At Hutchinson and Bloodgood, we are proud of our clients ...
CLIENT SPOTLIGHT Kiersten Hathcock Mod Mom Furniture www. modmomfurniture.com. Kiersten Hathcock is an ex-marketing executive turned self-taught ...
Mod Mom Furniture Toyboxes in Exclusive Colors - Esther
Jan 12, 2012 - Mod Mom Furniture Toyboxes in Exclusive Colors. A Maude Toy Box in Brown? Yes, please!
NAWBO Hosts Mod Mom Founder Kiersten Hathcock
Oct 20, 2015 - Sedona AZ (October 20, 2015) – Kiersten Hathcock of Mod Mom Furniture and Shark Tank television appearance fame, will be the featured ...
Another California business born in a garage... but this one ...
Mar 13, 2014 - Editor's note Mod Mom Furniture was started by Kiersten Hathcock, a mother of two young children who was looking for a way to make more ...
Love Shak, Baby » Mod Mom Furniture
May 18, 2007 - Can you imagine what it would be like to actually make furniture for your kids? I mean, once you knew what kinds of toys they were in too and ...
toy box - Cool Mom Picks
Jun 1, 2015 - We love the custom handmade toy boxes from Mod Mom Furniture + now you can order a gorgeous new style, personalized for your child to ...
Mod Mom project to benefit children with special needsFurniture Today-May 26, 2015
Hathcock, CEO for Mod Mom Furniture, is designing and producing limited edition kids' furniture to benefit Sunshine on a Ranney Day, ...
Mod Mom Furniture names Petril presidentFurniture Today-May 30, 2014
Flagstaff, Ariz. — Mod Mom Furniture has appointed industry veteran Robert Petril to the newly created position of president, effective June 1.
Shark Tank's Kiersten Hathcock talks on Intuition in Business
Verde Independent-Oct 20, 2015
Mod Mom Furniture founder teams with Young America
Furniture Today-Feb 19, 2014
HIGH POINT — Young America has entered a partnership with entrepreneur and blogger Kiersten Hathcock of Mod Mom Furniture. Hathcock ...
Mod Mom Furniture Partners with Wood Companies
woodworkingnetwork.com-Jul 16, 2013
Mod Mom Furniture Partners with Wood Companies. By Sean Lechowicz
Mod Mom Furniture founder to speak at ASFD market dinner
Furniture Today-Mar 17, 2011
HIGH POINT — Fresh off a national TV appearance, Mod Mom Furniture founder Kiersten Hathcock will share her story of creating a ...
Kiersten Hathcock named president of Mod Life Collection
Furniture Today-May 5, 2015
Hathcock's Mod Mom Furniture brand was featured on the television show “Shark Tank” as a mom-owned manufacturer of modern kid's ...
How Does 'Shark Tank' Treat Female Entrepreneurs? From ...
Bustle-Mar 6, 2015
For example, Robert asked Kiersten Hathcock if she wore the same outfit while building her Mod Mom Furniture by hand in Season 2. When ...
Editor's Choice: June 2015
Home Accents Today-Jun 23, 2015
... including Kiersten Hathcock, founder of Mod Mom Furniture. The North Carolina-made collection of upholstered home furnishings reflects a ...
Farewell to Stanley's Young America furniture line
Furniture Today-Apr 6, 2014
Young America's relationship with Mod Mom Furniture owner Kiersten Hathcock also will end. Hathcock came on board earlier this year as a ...
The Deal: Reduced prices on Mod Mom toy boxes
Los Angeles Times-Jan 28, 2011
These toy boxes from Mod Mom Furniture are so adorable, I'm almost wistful for the days when my kids were younger and I tripped over Legos.
The Underdogs
Kids Today (blog)-Sep 29, 2014
This post started out as a review of the recent ABC Kids Expo I attended a few weeks ago, but it dawned on me that it could be so much more.
WithIt shares photos from 2013 WOW Awards dinner
Furniture Today-Feb 4, 2013
... Mentoring award; Kiersten Hathcock, CEO and designer for Mod Mom Furniture, Future Leader award; Kimberly Brown Knopf, founder and ...
The Bertie Box
DesignerBlog-Apr 5, 2008
Kiersten è una mamma che sotto il nome di di Mod Mom Furniturecostruisce mobili di design per bambini, nel suo garage. I suoi contenitori per ...
Mod Mom Furniture | Apartment Therapywww.apartmenttherapy.com/mod-mom-furniture-42...
Apartment TherapyFeb 7, 2008 - Our lil' sibling site ohdeedoh has mentioned Mod Mom Furniture before, but here's a few of their more adult-inspired pieces we wouldn't mind ...
Riley Paige Toy Box by Mod Mom Furniture | Apartment ...www.apartmenttherapy.com/riley-paige-toy-box-by-...
Apartment TherapyJan 13, 2010 - ... be passed on for generations. Find the Riley Paige and the rest of the Mod Mom Furniture collection right here. (photos: Mod Mom Furniture).
Kiersten Hathcock of Mod Mom Furniture on Shark Tank ...www.apartmenttherapy.com/kiersten-hathcock-aka-...Apartment TherapyMar 30, 2011 - Kiersten Hathcock of Mod Mom Furniture on Shark Tank! ... the mom and self- taught designer/builder behind Mod Mom Furniture, is appearing on ... As Apartment Therapy's Managing Editor, Carrie covers design and modern ...
Mod Mom Raffle for Haiti Relief | Apartment Therapywww.apartmenttherapy.com/mod-mom-furniture-raf...
Apartment TherapyJan 26, 2010 - You remember Kiersten of Mod Mom Furniture from our review and updates - handy with a jigsaw, often found with sawdust in her hair.
Mod Mom Furniture - Design Momwww.designmom.com/2008/05/mod-mom-furniture/
May 15, 2008 - I exchanged emails with the super-cool Kiersten of Mod Mom Furniture a year or so ago and her fabulous wares have been on my ...
New Eco-Friendly Toy Boxes from Mod Mom ... - Inhabitotswww.inhabitots.com/new-eco-friendly-toy-boxes-from-mod-mom-furnit...
Dec 23, 2010 - We first introduced you to Mod Mom Furniture's sustainable toy boxes two years ago. Since then, the amazing line of eco-friendly storage boxes ...
New Eco-Friendly Toy Boxes from Mod Mom ... - Inhabitotswww.inhabitots.com/new-eco...mod-mom.../il_fullxfull-163260380/
We first introduced you to Mod Mom Furniture's sustainable toy boxes two years ago. Since then, the amazing line of eco-friendly storage boxes has expanded ...
Mod Mom Furniture Owyn Collection | Inhabitots
www.inhabitots.com/tag/mod-mom-furniture-owyn-collection
Go from Nursery to Big Kid Room with Mod Mom Furniture Owyn Platform Bed and Dresser · READ MORE > · 1. LOTS MORE GREAT GREEN DESIGN .
Stay at home mom turned furniture maker Kiersten Hathcock comes to Shark Tank episode 203 with her Mod Mom Furniture business.
Meet the Maker: Kiersten Hathcock of Mod Mom Furniture
Mar 3, 2014 - As a woman, it's hard not to be inspired by Kiersten Hathcock of Mod Mom Furniture. Here's a woman that in 2007 took an idea of starting a ...
New midcentury toy box from Mod Mom Furniture | L.A. at ...
LA TIMES: I had so much fun visiting furniture designer Kiersten ...
Kiersten Hathcock of Mod Mom Furniture on Shark Tank ...
Mar 30, 2011 - Clear your calendar or set your dvr! The lovely Kiersten Hathcock, the mom and self-taught designer/builder behind Mod Mom Furniture, ...
Founder/CEO, Mod Mom Furniture | Kids Today
Kiersten Hathcock is founder and CEO of Mod Mom Furniture. Kiersten has a background in marketing, having previously served in the marketing department at ...
Mod mom furniture: When a shark doesn't pay up, an angel ...
CNBC PRIME: Jul 26, 2015 - Mod mom furniture: When a shark doesn't pay up, an angel investor flies in ...
At Hutchinson and Bloodgood, we are proud of our clients ...
CLIENT SPOTLIGHT Kiersten Hathcock Mod Mom Furniture www. modmomfurniture.com. Kiersten Hathcock is an ex-marketing executive turned self-taught ...
Mod Mom Furniture Toyboxes in Exclusive Colors - Esther
Jan 12, 2012 - Mod Mom Furniture Toyboxes in Exclusive Colors. A Maude Toy Box in Brown? Yes, please!
NAWBO Hosts Mod Mom Founder Kiersten Hathcock
Oct 20, 2015 - Sedona AZ (October 20, 2015) – Kiersten Hathcock of Mod Mom Furniture and Shark Tank television appearance fame, will be the featured ...
Another California business born in a garage... but this one ...
Mar 13, 2014 - Editor's note Mod Mom Furniture was started by Kiersten Hathcock, a mother of two young children who was looking for a way to make more ...
Love Shak, Baby » Mod Mom Furniture
May 18, 2007 - Can you imagine what it would be like to actually make furniture for your kids? I mean, once you knew what kinds of toys they were in too and ...
toy box - Cool Mom Picks
Jun 1, 2015 - We love the custom handmade toy boxes from Mod Mom Furniture + now you can order a gorgeous new style, personalized for your child to ...
Mod Mom project to benefit children with special needsFurniture Today-May 26, 2015
Hathcock, CEO for Mod Mom Furniture, is designing and producing limited edition kids' furniture to benefit Sunshine on a Ranney Day, ...
Mod Mom Furniture names Petril presidentFurniture Today-May 30, 2014
Flagstaff, Ariz. — Mod Mom Furniture has appointed industry veteran Robert Petril to the newly created position of president, effective June 1.
Shark Tank's Kiersten Hathcock talks on Intuition in Business
Verde Independent-Oct 20, 2015
Mod Mom Furniture founder teams with Young America
Furniture Today-Feb 19, 2014
HIGH POINT — Young America has entered a partnership with entrepreneur and blogger Kiersten Hathcock of Mod Mom Furniture. Hathcock ...
Mod Mom Furniture Partners with Wood Companies
woodworkingnetwork.com-Jul 16, 2013
Mod Mom Furniture Partners with Wood Companies. By Sean Lechowicz
Mod Mom Furniture founder to speak at ASFD market dinner
Furniture Today-Mar 17, 2011
HIGH POINT — Fresh off a national TV appearance, Mod Mom Furniture founder Kiersten Hathcock will share her story of creating a ...
Kiersten Hathcock named president of Mod Life Collection
Furniture Today-May 5, 2015
Hathcock's Mod Mom Furniture brand was featured on the television show “Shark Tank” as a mom-owned manufacturer of modern kid's ...
How Does 'Shark Tank' Treat Female Entrepreneurs? From ...
Bustle-Mar 6, 2015
For example, Robert asked Kiersten Hathcock if she wore the same outfit while building her Mod Mom Furniture by hand in Season 2. When ...
Editor's Choice: June 2015
Home Accents Today-Jun 23, 2015
... including Kiersten Hathcock, founder of Mod Mom Furniture. The North Carolina-made collection of upholstered home furnishings reflects a ...
Farewell to Stanley's Young America furniture line
Furniture Today-Apr 6, 2014
Young America's relationship with Mod Mom Furniture owner Kiersten Hathcock also will end. Hathcock came on board earlier this year as a ...
The Deal: Reduced prices on Mod Mom toy boxes
Los Angeles Times-Jan 28, 2011
These toy boxes from Mod Mom Furniture are so adorable, I'm almost wistful for the days when my kids were younger and I tripped over Legos.
The Underdogs
Kids Today (blog)-Sep 29, 2014
This post started out as a review of the recent ABC Kids Expo I attended a few weeks ago, but it dawned on me that it could be so much more.
WithIt shares photos from 2013 WOW Awards dinner
Furniture Today-Feb 4, 2013
... Mentoring award; Kiersten Hathcock, CEO and designer for Mod Mom Furniture, Future Leader award; Kimberly Brown Knopf, founder and ...
The Bertie Box
DesignerBlog-Apr 5, 2008
Kiersten è una mamma che sotto il nome di di Mod Mom Furniturecostruisce mobili di design per bambini, nel suo garage. I suoi contenitori per ...
Mod Mom Furniture | Apartment Therapywww.apartmenttherapy.com/mod-mom-furniture-42...
Apartment TherapyFeb 7, 2008 - Our lil' sibling site ohdeedoh has mentioned Mod Mom Furniture before, but here's a few of their more adult-inspired pieces we wouldn't mind ...
Riley Paige Toy Box by Mod Mom Furniture | Apartment ...www.apartmenttherapy.com/riley-paige-toy-box-by-...
Apartment TherapyJan 13, 2010 - ... be passed on for generations. Find the Riley Paige and the rest of the Mod Mom Furniture collection right here. (photos: Mod Mom Furniture).
Kiersten Hathcock of Mod Mom Furniture on Shark Tank ...www.apartmenttherapy.com/kiersten-hathcock-aka-...Apartment TherapyMar 30, 2011 - Kiersten Hathcock of Mod Mom Furniture on Shark Tank! ... the mom and self- taught designer/builder behind Mod Mom Furniture, is appearing on ... As Apartment Therapy's Managing Editor, Carrie covers design and modern ...
Mod Mom Raffle for Haiti Relief | Apartment Therapywww.apartmenttherapy.com/mod-mom-furniture-raf...
Apartment TherapyJan 26, 2010 - You remember Kiersten of Mod Mom Furniture from our review and updates - handy with a jigsaw, often found with sawdust in her hair.
Mod Mom Furniture - Design Momwww.designmom.com/2008/05/mod-mom-furniture/
May 15, 2008 - I exchanged emails with the super-cool Kiersten of Mod Mom Furniture a year or so ago and her fabulous wares have been on my ...
New Eco-Friendly Toy Boxes from Mod Mom ... - Inhabitotswww.inhabitots.com/new-eco-friendly-toy-boxes-from-mod-mom-furnit...
Dec 23, 2010 - We first introduced you to Mod Mom Furniture's sustainable toy boxes two years ago. Since then, the amazing line of eco-friendly storage boxes ...
New Eco-Friendly Toy Boxes from Mod Mom ... - Inhabitotswww.inhabitots.com/new-eco...mod-mom.../il_fullxfull-163260380/
We first introduced you to Mod Mom Furniture's sustainable toy boxes two years ago. Since then, the amazing line of eco-friendly storage boxes has expanded ...
Mod Mom Furniture Owyn Collection | Inhabitots
www.inhabitots.com/tag/mod-mom-furniture-owyn-collection
Go from Nursery to Big Kid Room with Mod Mom Furniture Owyn Platform Bed and Dresser · READ MORE > · 1. LOTS MORE GREAT GREEN DESIGN .
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